Sport & community
Play.
Community.
Culture. Opportunity.
Play On The Court is UK grassroots basketball development. The gap in this country is not interest, it is infrastructure. Courts, coaches, officials, and any route from a local court to something beyond it.
NBA Europe is a real joint venture between the NBA and FIBA. That makes UK basketball infrastructure a live opportunity window rather than a permanent nice-to-have, which is the reason to build now rather than later.
The concept pipeline
Every concept is designed to share foundations, the same location model, the same reputation engine, the same computer vision. That is what makes a pipeline feasible for one person instead of six separate startups. Nothing here is launched.
- 01
TrueFlight
BuildingPrototypeLive, worn, first-person shot-trajectory feedback. Working browser prototype; needs on-device testing.
- 02
Courts App
ExploringDesignedFind courts and see who is active. Runs on open map data, so it can launch before a single court is built. Check-in based by default, never an always-on location map.
- 03
TrainANation
ExploringDesignedStat tracking and rewards. Split into structurally separate adult and youth products, safeguarding is not a toggle.
- 04
2K Parks
ExploringConceptDesigned physical courts that treat street basketball culture as the product rather than as a by-product.
- 05
Zebra
ExploringResearchedOfficiating development and gig matching. An on-ramp into the existing national certification pathway, not a rival certifying body.
- 06
Tape
ExploringConceptAutomated highlights and a verified-scout talent index. Private by default, parental consent required, never open search.
- 07
Fantasy Stat Tokens
ExploringResearchHeld. Regulatory research surfaced live legal risk in the category, and the stat data it depends on does not exist yet.
- 08
GOAT Run
PausedPrototypeBasketball endless runner. Rebuilt in WebGL after playing version one exposed a depth-perception problem.
Children use courts. So the default is check-in, not live location, and the youth product is a separate build rather than a setting. If the protection is a configuration value, it is one bad decision away from being off.