Sport & community
Play.
Community.
Culture. Opportunity.
Play On The Court is UK grassroots basketball development. The gap in this country is not interest — it is infrastructure. Courts, coaches, officials, and any route from a local court to something beyond it.
NBA Europe is a real joint venture between the NBA and FIBA. That makes UK basketball infrastructure a live opportunity window rather than a permanent nice-to-have — which is the reason to build now rather than later.
The concept pipeline
Every concept is designed to share foundations — the same location model, the same reputation engine, the same computer vision. That is what makes a pipeline feasible for one person instead of six separate startups. Nothing here is launched.
- 01
TrueFlight
BuildingPrototypeLive, worn, first-person shot-trajectory feedback. Working browser prototype; needs on-device testing.
- 02
Courts App
ExploringDesignedFind courts and see who is active. Runs on open map data, so it can launch before a single court is built. Check-in based by default, never an always-on location map.
- 03
TrainANation
ExploringDesignedStat tracking and rewards. Split into structurally separate adult and youth products — safeguarding is not a toggle.
- 04
2K Parks
ExploringConceptDesigned physical courts that treat street basketball culture as the product rather than as a by-product.
- 05
Zebra
ExploringResearchedOfficiating development and gig matching. An on-ramp into the existing national certification pathway, not a rival certifying body.
- 06
Tape
ExploringConceptAutomated highlights and a verified-scout talent index. Private by default, parental consent required, never open search.
- 07
Fantasy Stat Tokens
ExploringResearchHeld. Regulatory research surfaced live legal risk in the category, and the stat data it depends on does not exist yet.
- 08
GOAT Run
PausedPrototypeBasketball endless runner. Rebuilt in WebGL after playing version one exposed a depth-perception problem.
Children use courts. So the default is check-in, not live location, and the youth product is a separate build rather than a setting. If the protection is a configuration value, it is one bad decision away from being off.