Founder / Director — Play On The Court
2025 — present
UK basketball, sport marketing and community development
Building Play On The Court as a sport, marketing and community-development organisation focused on basketball participation and culture in the UK.
- Developed the brand, live web presence and a six-week schools basketball programme plan.
- Built connections with local sporting and educational organisations, including Dudley College and West Bromwich Albion Basketball Club.
- Researched the UK grassroots landscape and the NBA Europe opportunity window, then rewrote the original plan when the opening fundraising premise did not survive that research.
- Developing grassroots basketball opportunities, open-court activity and community events.
- Designed a connected pipeline of products — court finding, stat tracking, officiating, highlights and training technology — deliberately sharing one set of foundations rather than running as separate ventures.
- Set safeguarding as an architecture decision rather than a setting: check-in based location by default, and a structurally separate youth product.
No funding raised and no courts built. Everything above is stated at that maturity on the public site.